ICSI on CMU's CyLab

Ads may not provide benefits companies say they do
August 26, 2020 | Daniel Tkacik, CMU CyLab

“We wanted to know: in the absence of ads, would people be choosing products that are cheaper or more expensive?” says Alisa Frik, who led the study as a visiting researcher at the Heinz College and is currently a postdoctoral researcher at the International Computer Science Institute at UC-Berkeley. “We also wanted to see if people would be spending more or less time searching for products, and whether they would be more or less satisfied with their choices.”