ICSI in Consumer Reports

Popular Apps Share Intimate Details About You With Dozens of Companies​
January 14, 2020 | Thomas Germain, Consumer Reports

Many of the companies involved make money compiling details about individual consumers to build comprehensive profiles in order to target personalized ads. “However, there are increasingly other uses beyond targeted advertising,” says Serge Egelman, a digital security and privacy researcher at the University of California, Berkeley, who studies how apps gather consumer data.